An effective CRM solution can help you manage all of your customer interactions across your entire business, as well as incorporating interactions with partners, suppliers, employees – in fact anyone that interacts with your business.

A single source of truth for this data can help reduce inefficiencies through improved accuracy, increase customer service and can increase revenues through increased cross sell and up sell opportunities.

According to Salesforce.com, about 70% of CRM data becomes obsolete every year. The challenge for organisations is to maintain the quality of the data in their CRM systems in order to remain a single, trusted source of customer data.

ExceedBI have helped organisations maintain the quality of their CRM systems, defining the underlying data architectures and relationships between entities to ensure effective relationship management. Our team has worked with a number of CRM platforms including Salesforce, Microsoft, Oracle and SAP.